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Mamma Mia!

With mums-to-be flaunting their baby bump, fashion brands are making sure there's no compromise on style either

For long doctors and experts have recommended mums-to-be to stay active and eat right during pregnancy, barring there are no complications. No surprise then that an increasing number of them are signing up for antenatal classes and keeping themselves on the go. 

Mamma Mia!, Lifeinchd

Actor Kareena Kapoor-Khan showed us how you need not make frumpy oversized clothes your style during pregnancy. She made a statement on the ramp (for Sabyasachi) in a lehenga and was seen about town in comfortable yet chic ensembles. 

Mamma Mia!, Lifeinchd

Actor-model Lisa Haydon announced her pregnancy on social media by posting a photo of her in a bikini flaunting her bump. “Pregnancy is the beginning of a beautiful new phase in a woman’s life and it needs to be celebrated. Earlier, people were superstitious about flaunting a bump but now they opt for pregnancy photo shoots,” feels designer Simple Kaur. 

Mamma Mia!, Lifeinchd

It’s no longer like olden times when women just got clothes altered or made do with hand me downs for their pregnancy with no thought given to style. “Maternity wear is fast becoming an important segment for major fashion labels. There are now a lot of choices online as well,” feels Aditi Mahajan, a 27-year-old mom-to-be.  

Mamma Mia!, Lifeinchd

Apart from regular and comfortable day wear, online shopping portals like Ajio, Jabong, Snapdeal and Limeroad have entire sections dedicated to maternity wear. And it’s a stylish selection indeed.  Choose from the likes of shift dresses, boho maxis, off-shoulder ponchos, maternity trousers, palazzos, tunics and peasant blouses. Instead of hiding the bump, the silhouettes are comfortable and help you flaunt you it. There’s no reason to hit pause on your social life or squeeze into an old cocktail dresses when you’re rocking a bump. We particularly liked Ajio’s maternity collection that offers stylish dresses with strategically positioned pleats and ruffles. Prices are also pocket-friendly on most sites and you can buy a top for Rs 550 and bring home a maxi for under Rs 1,500. Happy shopping mommy!


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