Lab-grown diamonds and mined diamonds are scientifically proven to essentially possess identical chemical, physical and optical properties
Grown using more sustainable practices, the lab variety costs up to 80% less than the mined diamonds, and hence becoming increasingly popular choice among the millennial consumers
One is a natural diamond created by forces deep within the Earth, and the other a lab-grown diamond. Both are authentic diamonds, scientifically proven to essentially possess identical chemical, physical and optical properties. The growing awareness amongst millennial consumers about the authenticity of lab-grown diamonds, their substantially lower pricing, and lingering apprehensions about the continuing unstainable practices of deep mining are driving their rising demand in the market.
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Riding on the growing trend, which is expected to gather pace with time, Chandigarh tricity’s first exclusive large format lab-grown diamonds outlet has opened in NAC Manimajra.
Also the first exclusive store in the country of the Bangalore-based startup Kubix Jewels LLP’s label ‘Kultivated Karats’, it has on display 400 odd products at prices up to 80% lower than comparable mined diamond products.
The formal inauguration the outlet, opened in a joint venture with local jewellery industry entrepreneur Deepak Gupta, was done by Bigg Boss Season 14 winner and actress Rubina Dilaik, on Sunday. She also tried out a few of the jewellery items on display.
Kubix Jewels co-founders Sampath Jain and his young daughter Mehek told your own news portal LifeInChandigarh.com : “We’re thrilled to launch our first outlet in Chandigarh under the joint venture. The store is set to cater to the rising demand for lab-grown, eco-friendly diamonds, providing consumers with access to high-quality jewellery at affordable prices.”
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Adding to this Deepak Gupta said: “Lab-grown diamonds are approximately 80% less in cost than natural mined diamonds. Our outlet offers an exquisite range of lab-grown diamond jewellery, including rings, necklaces, earrings, bracelets, and more. We have also featured different cuts of solitaires and coloured solitaires, offering an even broader selection to suit various occasions.
“With more than 400 products on display, our collection starts at Rs. 15,000. We’re also excited to showcase our lab-grown uncut diamonds (Polki) jewellery,” he said.
The Jains further shared that just like natural mined diamonds, lab-grown diamonds are also certified by labs such as Gemological Institute of America (https://www.gia.edu/), International Gemological Institute (https://www.igi.org/) and SGL (https://sgl-labs.com/). Moreover, the Hallmarking/Hallmark Unique Identification (HUID) process for lab-grown diamond jewellery is the same as for natural diamond jewellery, they informed.
Lab-grown diamonds are also being actively promoted by Government of India as a substitute for natural diamonds, the import of which is a heavy drain on the country’s foreign exchange reserves. India is a leading exporter of diamond jewellery and lab-grown diamonds can significantly increase volume of these exports.
So, why pay more for an identical product!
