With rapid urbanisation, a resurgent real estate sector after the pandemic and an ever expanding middle class, aspirations are running high, and with it the demand for upscale housing and commercial properties. A perfect setting, one would say, for a boom in the ceramic tiles industry in India, 2nd largest in the world, after China.
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And, Somany Ceramics, one of the major global players in this field, is strengthening its nationwide network to cash in on the demand.
As part of this expansion, the Rs 2500 crore company, which claims a 20% market share in India’s organised ceramic tiles industry, on Monday opened a mini mall style ‘Somany Grande’ showroom in JLPL Sector 82 Mohali, covering 8,000 square feet area spread over four floors, to be managed and operated by Nirmanghar Traders Pvt Ltd.
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Interacting with your own news website LifeInChandigarh.com on the sidelines of the launch ceremony Abhishek Somany, MD & CEO, Somany Ceramics Limited, said this expansive outlet showcases a distinctive assortment of Somany’s premium collection and is set to invigorate and enhance the company’s market presence in Mohali.
“It will serve as a platform to discover a diverse range of wall and floor tiles across multiple categories. The store will also showcase an extensive collection of our top-tier sanitary ware and bath fittings, delivering a holistic home enhancement journey to cater to the demand for aspirational products coming from Mohali,” he shared.
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The company is a complete solution provider in terms of décor solutions with widest product selection of Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitary ware, Bath ware and Adhesives.
With a capacity of 80 million square meters of ceramic tiles annually, manufactured in two company owned plants and seven strategic alliances in different parts of the country, Somany Ceramics, apart from catering to the domestic demand, exports to over 80 countries across 6 continents.
It also has two manufacturing units for sanitary ware and bath ware. The company boasts of over 500+ exclusive outlets and 15,000+ dealers and sub-dealers across India.
Coming out of the pandemic, Somany Ceramics has added 25% to its manufacturing capacity over the last couple of years. In recent years, Somany has also expanded its portfolio of offerings by adding sanitary ware, bathroom ware, tile adhesives and geysers (water heaters).
Commenting on the differentiators of the company, Abhishek said “Somany has been in the forefront of design and innovation for over five decades, and we continue to grow from strength to strength adding more exclusive stores and redefining customer experience.”
Expanding on the innovation aspect, Abhishek said a couple of our technologies, developed in-house, have already won Indian patents, and a couple more are awaiting approval. So, our VC Shield technology provides a protective layer that safeguards tiles from wear and tear, scratches, stains, and weather damage. This remarkable achievement earned the company its first Indian patent (No. 227692) in 2009, he said, adding that similarly their Slip Shield, Temp Shield and Hydrophobic technologies are trend-setters.
North India, especially Punjab, Haryana and Rajasthan, is Somany’s largest market, contributing 40% to its overall business, followed by South India and West India with roughly equal share of 30% each.
The most significant development in the ceramic tiles industry has been the accurate replication of the natural stone and wood finish down to the minutest detail, opening up new avenues for the industry. People are increasingly going for larger tiles of up to 4 ft. x 10 ft. size.
The ceramic tiles industry continues to grow at a fair clip in high single digits or more annually. It was estimated to be worth around Rs 30,000 crore before the pandemic in 2019 and has since been estimated to have grown to Rs 40,000-plus crore.
Rough estimates have it that 40% of the industry is organised and 60% largely unorganised, comprising players from Morbi (home to about 95% of India’s ceramic tiles producers) and Rajkot in Gujarat and other clusters, but the ratio appears to be reversing.
A large share of the world production of ceramic tiles comes from the Asia Pacific region, with China being the largest manufacturer and consumer of ceramic tiles in the world, followed by India, which is also a leading exporter of ceramic tiles.
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