High quality and sustainable home and building products and services company BirlaNu (formerly HIL Ltd.), part of the US $3 billion CK Birla Group, has announced a big investment plan to expand and double its business in the next three years. It has also announced the entry of its international brand Parador, which it acquired from a German flooring solutions company, into the Chandigarh market.
BirlaNu (formerly HIL Ltd.) is a leading manufacturer of pipes, construction chemicals, putty, roofs, walls, and floors. Under the Parador brand, which has manufacturing facilities in Germany and Austria, the CK Birla Group company will bring to the market exquisite wall and ceiling panels, vinyl flooring, laminate flooring, and engineered wood flooring.
Sharing the company’s rebranding philosophy and its aggressive expansion plans at a press conference in Chandigarh on Thursday, BirlaNu (formerly HIL Ltd.) Managing Director and CEO Akshat Seth said with BirlaNu all the company’s several brands, like Charminar and Aerocon, have come under a unified brand architecture.
He said, “Punjab, Haryana and the tri-city of Chandigarh, which accounts for roughly 10% of the company’s business nationally, continues to be a focus market for our wide portfolio of products. As the region promises to stay in the fast lane of growth, driven by investments in real estate, construction and infrastructure, BirlaNu remains committed to delivering faster, stronger, and more sustainable building solutions.”
Adding further that “Our focus has always been on delivering high-quality, sustainable building materials: pipes, construction chemicals, putty, roofs, walls and floors that meet the needs of modern construction. We’re making big moves to back that up.
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“We’ve introduced Organic Based Stabilizers (OBS) in UPVC pipe manufacturing: an industry first in India, eliminating the use of heavy metals. We will be setting up a greenfield facility this year in Patna for our foray into OPVC pipes. We’ve doubled our capacity to manufacture AAC blocks in Chennai to 4 lakh cubic meters per year, making it one of the country’s largest facilities. And marking our expansion into the home and interiors space, we intend to bring our global premium flooring brand Parador to India and to this market.”
Seth shared that among BirlaNu’s standout offerings are leakproof pipes, an advanced range of water management solutions. Developed with TruFiT technology, these pipes ensure zero leakage and superior joint strength.
“We are confident of our plans in the pipes category on the back of an impressive 70 %+ year-on-year volume growth at an all-India level and strategic acquisitions such as Crestia Polytech, makers of the Topline brand of pipes in Patna, in 2024,” he asserted.
BirlaNu (formerly HIL Ltd.), which has 32 manufacturing facilities across India and Europe, with customers and partners in over 80 countries, has planned a Rs 1200-1300 crore fresh investment as part of its strategy to achieve $1 billion in revenue by 2028. The investment will focus on expanding production capabilities, enhancing sustainability efforts, and introducing innovative building solutions.
The CK Birla Group companies
The CK Birla Group companies include Birlasoft Limited, GMMCO Limited, National Engineering Industries Limited (manufacturer of NBC Bearings), Orient Cement Limited, BirlaNu Limited (formerly HIL Limited), Orient Electric Limited, CK Birla Healthcare Private Limited (CK Birla Hospitals and Birla Fertility & IVF), Orient Paper & Industries Limited, AVTEC Limited and Neosym Industry Limited.
