Here comes a new hi-fashion and avowed eco-friendly, ethical clothing brand for men, women and kids specialising in western wear. ‘Saranac’ is promoted by a market aggressive US entrepreneur of Indian origin who makes no bones about his ambition to one day take head-on the internationally acclaimed brands, especially in sports and high performance wear.
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Announcing the launch of the Saranac brand, targeting a niche and up-scale market, at an event at JW Marriott Hotel in Chandigarh on Sunday evening, Sam Biswas, President and CEO of SARANAC Industries, said to start with the brand will be using the E commerce platform (www.saranacindustries.com) to reach its target audience and gradually diversify into the brick and mortar stores across the country.
Photos By : Life In Chandigarh
The sale of the brand’s initial limited portfolio of clothing will go online on the company website within a couple of days. Online buyers can get the clothing delivered anywhere in India.
Speaking exclusively with your own news website LifeInChandigarh.com on the sidelines of the event, Biswas shared: "Our brand will attempt to fill the huge gap in availability of sustainable and eco-friendly clothing. The current booming young middle class in India aspires to wear world class fashion-wear, with quality at par with top world brands but at an affordable price. We aspire to meet this market need.”
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He promised that the brand is bringing the best fabric, designs and styling to the market. The inherent strategy, he shared, is not to compete with giants like JC Penny, Macy’s, Bloomingdales or Nordstrom (all medium and high-end) but to create its own comprehensive self-grown marketplace with environmentally sustainable and green products that change the lives of people who have touched the product manufacturing cycle from seed to sale.
The successful serial entrepreneur from Phoenix in Arizona, USA informed that for Saranac brand clothing the best of the fabric available in the country is being sourced from FABRICLORE (https://fabriclore.com), billed as India’s #1 online fabric store supplying customized fabric to fashion businesses globally, in which, he claimed he had a minority stake. The manufacturing is being outsourced locally in Ludhiana, Chandigarh and Gurugram with a view to empower talented local communities by offering them a remunerative price for their work, he added.
After focusing on expansion in India this year, the brand could be headed to the Americas and Europe next year.
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