Ayurveda recommends use of kansa (also called bronze or bell metal) dining ware in our daily lives for its purifying properties and boundless health benefits. But, for it to be effective, the alloy needs to be pure, meaning in absolutely accurate proportion of 78% copper and 22% tin. Kishco, the heritage cutlery, cookware and tableware brand since 1950, has launched an entire collection of Pure Kansa dining ware – authentic and tailor made for the contemporary kitchen.
Speaking to LifeInChandigarh.com at the media launch of the latest collection for the Punjab market at Chandigarh on Monday, celebrated healthcare and wellness expert and author Namita Jain, who is also Managing Director of Kishco, shared that her brand, after extensive research and development, has brought ancient wisdom to the mode table in its authentic and purest form with the introduction of Pure Kansa Collection.
Photo By : Life In Chandigarh
“I have been meaning for long to bring this collection to the market, and keep the kansa tradition and heritage alive in its true form by promoting the master craftsmen associated with it,” she informed.
Emphasising that most of what is being passed off as kansa in the market today comes from the unorganised sector and hence lacks authenticity and assurance of purity, Namita asserted that “We, at Kishco, have developed a brand trust by setting benchmarks in the industry over nearly seven decades of our existence. So, when we say our Pure Kansa Collection is 100% authentic, people believe in us.”
The wellness expert added, “kansa is known to have amazing health benefits. It alkalises and purifies the food and also promotes digestive health. It promotes holistic healing by improving gut health and immunity along with relieving stress and boosting our energy levels.”
The Kishco Pure Kansa Collection includes a 6-piece Thali Set, a 6-piece Dinner Plate Set, a 2-piece Glass Gift Set and a 2-piece Katori Set. Also on offer is a 2-piece Buddha Bowl Set which is considered to be an ideal way to eat and credited with the potential for lowering the risk of chronic diseases. The price range for these sets starts from Rs 2750 and goes up to Rs 7550.
Expensive! Namita justified the pricing saying their kansa is hand crafted, authentic and pure. The price tags are also at par with branded kansa dining wear already available in the market, she stressed.
Made in an opulent shade of golden, the metal is claimed to improve with age.
Currently Kishco Pure Kansa Collection can be ordered at select outlets in the region – DCA Marketing in Chandigarh, Mahajan Crockery in Pathankot and Chaudhary Crockery in Ludhina.
It is also available on Amazon.
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As far as her own work goes, she says “the Indian heritage, with its rich diversity and incomparable legacy, has been the focal point of each of my creations. My foreign travels every year also fire my creativity. I have been inspired by the cathedrals in Italy a lot.”
Latika seeks to cater to women from all walks of life that have an international outlook to life. Each of her jewellery pieces, with chic contemporary designs, is crafted with finesse by the best craftsmen in the country and is brought to life using the best diamonds, pearls, rubies, emeralds and sapphires sourced from across the world. 
Relating her journey thus far in the world of jewellery, Latika says, “My romance with style, fashion and creativity began at a very early age. I must have been just 6 years old when creations around me began to fire my imagination, which eventually propelled me into the world of design and creativity. The culmination of all this was the birth of Latique, which has been exporting its neoclassical, one-of-its-kind handcrafted jewellery for over 25 years now.
The silver jubilee year marked the retu of brand to its roots with an exclusive outlet at The Oberoi, Gurugram.”
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