A Delightful Multi-Dimensional Shopping Experience Is In Store

Fabindia believers and customers in Panchkula will now get the same comfort and delight of shopping as in Chandigarh with the opening of the cult lifestyle brand’s large format ‘Experience Center’, offering multi-dimensional add-ons like a full scale FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone.

Spread across approximately 8,696 sq.ft. on four floors, just a block away from the previous store in Sector 9, the ‘Experience Center’ is providing these add-ons to the brand’s signature offerings across garments, organics, home and personal care, aimed at creating unique experiences for its customers.

Photos By : Life In Chandigarh

As the expansive premises was officially thrown open to the public in biting cold conditions on Friday, a large gathering of special guests warmed up to the occasion, watching a masterful display of classical dance performances on the shop floor, and later enjoying  sumptuous snacks and beverages in the welcoming ambience of the FabCafé on the top floor.

Ajay Kapoor, President – Retail, Fabindia Overseas, informed media persons at the store launch that this is Fabindia’s 26^th  Experience Centre in the country (overall there are 322 Fabindia stores across 114 cities in India and 14 international stores), the others being in Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Chandigarh, Amritsar, Indore, Jaipur, Agra, Coimbatore, Trivandrum and Pune.

“The Experience Centers have been a massive success, with an average 30% jump in sales registered across cities. The confidence shown in these formats by customers has encouraged us to invest heavily in them. The first Experience Centre came up in Delhi in March 2017, followed by another in Mumbai in October that year. Eight more were opened during 2018-19, and this financial year Panchkula is the 16^th already. By the end of the current financial we hope to have a total of 28-29 of these formats,” Kapoor shared.

Later in a conversation with LifeInChandigarh.com Kapoor informed that with Experience Centers already in place in Chandigarh and Panchkula, one in Mohali is definitely on the cards. “Whether it happens this financial year itself or next is the only consideration,” he said.

Explaining that there are several considerations for choosing a city or location for the Experience Centers, among them demography of the area and spending power of the population, he said strangely “we opened this format in Amritsar skipping Ludhiana, which should be an obvious first choice in Punjab. For some strange reason, large sections of the target customers in the largest industrial town of the state continue to do most of their shopping from Delhi. Ludhiana still is definitely on our radar for opening an Experience Center there, but we might go to Jalandhar first.”

Giving a sense of Fabindia’s spread across the country, he asserted that among large lifestyle retailers the brand had perhaps the widest coverage – it is present from Srinagar to Port Blair in Andaman and Nicobar Islands and from Bhuj in Gujarat to Itanagar in Arunachal Pradesh. In fact it is the only brand which has a presence in Port Blair, he stated proudly.

Dwelling on the USPs of the brand, Kapoor emphasized that Fabindia’s name is synonymous with proven high quality fabrics, which, besides their aesthetics, are popular for their feel and comfort of wearing. Drawing heavily on traditional crafts (the brand is associated with thousands of traditional craftsmen, predominantly from rural areas, across the country) Fabindia consistently brings to its customers a wide variety of mostly hand woven fabrics, in unlimited colours and shades and unending variety of prints, he added.

Another plus point is “we are not in the business of discounting. We want to do business the right way, giving value for money to our customers, and winning their trust and confidence,” he maintained.

A new offering from Fabindia is custom designing for menswear, to begin with.  Now, for example, you can style your kurta just the way you like it – rolled up sleeve, epaulets or a Chinese collar, a patch pocket or side pockets, buttons of your choice, etc.

Fabindia’s primary product range extends from a large variety of apparel for men, women and children to home furnishings, furniture, gifts, jewellery, organic food and personal care products.

Experience Center Additions

FabCafé is an Indian Bistro, an all-day dining concept that focuses on bringing a nutritious and contemporary menu through regionally inspired traditional Indian cuisine.

Organic India’s Wellness Center, occupying a designated area in the store, promotes healthy conscious living by encouraging customers to interact with trained consultants on various aspects of health, lifestyle and well-being.

Interior Design Studio (IDS) is a one-stop design solution that provides customers a range of services such as consultancy on layouts, mapping spaces, product customization and colour scheme coordination to help create memorable spaces. From homes, offices, resorts to boutique hotels, the Fabindia IDS offers design solutions and products to fit every style and budget.

Kids Zone with Tugbug serves as an exclusive recreational area for children to relax, play, discover and create. The aim is to reconnect children with the arts through a combination of interesting and environmentally conscious activities including storytelling, puppet shows, painting, handicraft, clay modeling, recycling, gardening, reading, rhythm, movement, song and free play.

Alteration Center provides a complimentary alteration service post purchase of any apparel from the store.

www.fabindia.com  

LifeInChandigarh.com  by APR Media House is an enjoyable digital reading startup, which keeps you abreast of the latest meaningful happenings of interest to large sections of folks in Chandigarh tricity, and expats from the region. It has been promoted by a public spirited senior journalist and media consultant with a view to encourage good quality and healthy journalism, a dire need of the times.

To keep in touch, drop an email or call :
kochhar.apr@gmail.com
9815617676