The series of Sahi Hai !! advertising campaigns we have been watching on the idiot box, and the more compulsive handsets, appear to have gone well with the people, and look who is laughing all the way to the bank – the mutual fund companies. Their umbrella organization Association of Mutual Funds in India (AMFI) appears to have engineered a coup of sorts with the industry-wide ads, aimed at creating public awareness among the masses, catching us all hook, line and sinker.
Photo By: Sumit Kumar
One of the ads runs with a conversion between two friends on a corporation bus. “Bonus mila hai, kya karoon.” “Mutual funds mein laga dey”. “Kyon mazaak kar rahe ho, sirf kuch hazaar he to hain.” “Arre 500 rupai bhi laga sakte hain, kitne samay ke liye bhi.” These are catchy ads which the association has been running profusely the last few weeks under a campaign which has by far outstripped in scale any other previous campaign thus far.
Photo By: Sumit Kumar
So it’s not surprising, therefore, for a senior functionary of an asset management company to be upbeat about the future prospects of the already Rs 18,00,000 crore industry (mind you this is roughly double the figure four years ago). In Chandigarh, to launch two new funds – Mahindra Mutual Fund Bal Vikas Yojana and Mahindra Mutual Fund Badhat Yojana – Jatinder Pal Singh, Head of Sales and Distribution, Mahindra Asset Management Company Pvt. Ltd. (MAMCPL), told Lifeinchandigarh.com that the advertising was helping create more opportunities for the mutual fund companies by busting a few myths about the industry.
“Demonetisation has proved beneficial for the mutual fund industry. Inflows have been good during and after the November 8 declaration. The banks are flush with investable funds and we feel that we are providing one of the best investment options for the salaried and business class alike. The growth in the economy is going to further improve the environment for investment in the coming days and months,” he added.
‘Mahindra Mutual Fund Bal Vikas Yojana’
An open ended balanced scheme, seeks to generate capital appreciation and income generation over medium to long term through investment in equity and equity related instruments as well as debt and money market instruments. Investments in this fund can be made only in the name of the minor child and contributions to the investment account could be made (gifted) by all family members and friends. The fund offers optional lock-in investment till the child turns 18 years old.
Photo By: Sumit Kumar
‘Mahindra Mutual Fund Badhat Yojana’
An open ended equity fund, best suited for investors who are keen to get medium to long term capital appreciation through investment predominantly in equity and equity related securities including derivatives.
