Touted as the most technologically advanced electric vehicles made by an Indian manufacturer in India for the world
Riding high on the success of the Thar Roxx, which received 1.76 lakh orders within just 60 minutes of opening its booking window, Mahindra & Mahindra has unveiled its much-anticipated ‘Electric Origin’ SUVs, the BE 6e and XEV 9e.
ADVERTISEMENT (Tap to run video and unmute Sound)
Built on Mahindra’s proprietary INGLO Electric Origin Architecture and powered by the MAIA artificial intelligence platform, these vehicles promise cutting-edge technology, advanced features and safety, and superior performance. The BE 6e is priced at ₹18.90 lakh, while the XEV 9e starts at ₹21.90 lakh (introductory, ex-showroom).
In the first two of its ‘Born Electric’ EVs, the auto major has strived to set them apart from many of the EVs in the market that share their core design elements with their traditional, petrol- or diesel-based counterparts. Along with advanced technologies it has also ensured better power delivery and larger batteries with record-breaking charging speeds in the two SUVs for an exhilarating experience and longer range.
Mahindra claims that it has rewritten the rules of electric mobility, with the BE 6e and XEV 9e being built on a ground-up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world.
According to the company, the BE 6e, with its sporty, performance-driven appeal, is crafted for explorers and achievers who love pushing boundaries, embodying the thrill of adventure and precision. The XEV 9e, on the other hand, exudes sophistication with its suave SUV coupe design, blending indulgent luxury with dynamic performance.
Advertisement
The SUVs have identical 3-in-1 integrated powertrain delivering up to 210 kW power, offering acceleration of 0-100 km/h in 6.7 seconds for BE 6e and 6.8 seconds for XEV 9e.
Both options of 79 kWh and 59 kWh battery packs in both the SUVs come with a lifetime battery warranty for private use by original owner only. With a 175 Kw fast charger, the battery packs can be charged from 20-80% in under 20 minutes.
The BE 6e offers an ARAI-certified (Automotive Research Association of India) range of up to 682km, while the XEV 9e provides up to 656km, both powered by lithium iron phosphate battery packs.
According to auto experts, with the pricing of the two e-SUVs Mahindra has tried to position itself competitively in the electric vehicle market which is set to take off with new launches flooding the market next year.
They contend that the auto major has benchmarked the pricing of its new electric SUVs against the best-selling mid and premium ICE SUVs in India. The strategy is aimed at attracting value-conscious buyers while offering a premium feature set to compete with upcoming EV launches like Hyundai’s Creta EV.
Other standout features
• Wide Cinemascope in XEV 9e: Three 31.24 cm screens, creating an immersive 110.08 cm wide spectacle.
• Race-Ready Digital Cockpit in BE 6e
• VisionX: Augmented-reality Heads Up Display (HUD)
• Infinity Roof and LightUpMe
• Sonic Studio by Experience Mahindra: 16-speaker Harman Kardon sound system with Dolby Atmos
• LiveYourMood: Pre-set themes (Calm, Cozy and Club) with signature sonic tunes curated by AR Rahman, custom driver seat, ambient light & climate control adjustments
• Multi-Drive Modes: Range, Everyday and Race
• ADAS Level 2+: Equipped with 5 radars and 1 vision camera with ability to detect animal, pedestrian, barricades and different types of vehicles
• EyeDentity: The Driver and Occupant Monitoring System (DOMS) to track driver fatigue. This also doubles as selfie camera for clicking pictures and for video calls
• Secure360: Detects and records surroundings with 360-degree camera and inside with in-cabin camera and stores in the vehicle. It also provides live view via mobile app
• Autopark: Features 12 ultrasonic sensors enabling perpendicular, angular & parallel parking along with reverse assist and remote-controlled option
Mahindra’s go-to-market strategy for the Electric Origin SUVs is expected to roll out in a phased manner in the latter part of January 2025. Deliveries are expected to commence towards the end of February or early March 2025.
Redefining Ownership Experience
• 500 specialists from luxury and premium brands to provide pre-purchase drive experience
• Around 400 Tech Experts for seamless customer experience with dedicated support from Mahindra Research Valley (MRV)
• Over the Air (OTA) update for a seamless product and ownership experience
• CHARGE.IN, a dedicated charging vertical with 350+ experts and industry-first relationship manager for a hassle-free charging experience
Following is the link to more detailed information from an auto expert:
https://www.motoroids.com/news/mahindra-launches-be-6e-and-xev-9e-electric-suvs/
