Kerala Tourism holds partnership meet in Chandigarh and lists out special deals for tourists
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It won’t be long before summer is upon us. If you are looking to make summer holiday plans, here’s news to interest you. Kerala Tourism has rolled out a Spice Route Revival Project with an endeavour to revive and promote, through tourism, the two millennia-old spice route that links the south western coast of India to Europe. This initiative has received a boost with the United Nations World Tourism Organisation (UNWTO) pledging support to the venture.
Photo By: Vikram Joy
Sharing details at a special Kerala Tourism meet and dance showcase held in Chandigarh on Monday, KP Nandkumar, Deputy Director, Kerala Tourism, informed, “This year our focus is on offering new experiences. We have also launched a Green Carpet Initiative which focuses on a 10-point agenda intended to give a facelift to select tourist destinations in the state. The initiative is testimonial to the acknowledgment that concerted efforts are needed to ensure security, cleanliness, hygiene, and scientific waste management methods, apart from offering unique experiences.”
Photo By: Vikram Joy
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Photo By: Vikram Joy
Considering the increasing number of in inbound tourism from Chandigarh, the Department of Tourism, Government of Kerala organised a B2B Roadshow in Chandigarh. The roadshow aims to attract Chandigarh leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’.
Photo By: Vikram Joy
Some of the new initiatives include:
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- Unique nature-based soft adventure holidays program ‘Natventure’. The idea behind this is to use key tourism properties like wildlife, hill stations, beaches, backwaters, etc. and to explore the possibilities of adventure activities they offer. Kerala Natventure activities include trekking, camping, rock climbing, jungle tour, wildlife safaris, bird watching, cycling, kayaking, canoeing and paragliding.
- A new campaign, ‘Home of Ayurveda’ has been also launched to promote Ayurveda. ‘Bekal’ has been introduced as a new destination in north Kerala.
- Best time to visit Kerala: April onwards.
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