With the rollout of the trendier and more advanced Fastrack Reflex 3.0 in the fash-tech segment, the Titan company sub brand has sought to consolidate its No. 2 position in smart wearables in India and close the gap with Chinese brand Xiaomi, which is the market leader in the category.
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Fastrack Reflex has simultaneously made an entry into hearables with the launch of Fastrack Reflex Tunes – smart audio accessories ranging from over-the-head, behind-the-neck and truly wireless.
Photos By : Life In Chandigarh
Announcing the launches in a virtual media conference recently, Suparna Mitra, CEO, Watches & Wearables, Titan Company Ltd, said: “The youth has a sweet spot for technology, which is only increasing with time. Fastrack, as a brand, has taken pride in leading the conversation regarding youth fashion and trends. With Reflex, we continue to strengthen our foothold in the smart wearables and fitness category for the youth.
“We aim to launch multiple products and categories under Reflex to expand the portfolio and offer fashionable and feasible tech products to GenZ. Fastrack Reflex 3.0 and Fastrack Reflex Tunes launches are in line with our undertaking to build on the fash-tech offering by the brand to cater to the youth who are looking for feature-rich products with an edge.”
She also announced the soon to be launched Fastrack Reflex 2C Pay powered by YONO SBI to reach out to the tech inspired generation for whom convenience is the key. It’s a contactless payment solution in form of a fashionable sleek fitness band. Besides assisting consumers in making contactless payments, it also helps them with their fitness regime, incorporating features like sleep and activity tracker, phone finder, music control, 7 day power reserve and more.
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Reflex 3.0, a marquee offering: The smart band comes in dual tone with 10+ sports modes tracker, ranging from yoga, running, hiking to cycling, and offers 20 watch faces which can be matched with interchanging straps to flaunt different looks for various occasions. Its full touch colour display allows music and camera control via touch. With 10 day battery life, Reflex 3.0 is water-resistant and is equipped with a heart rate monitor along with a host of other features like phone finder, sleep tracker, idle alert, vibration alarm and more, at a very sweet price point of INR 2495.
The Reflex 3.0 is also supported with a state of the art App called Fastrack Reflex World, which elevates the overall product experience and helps to break out of a mundane fitness routine. The app provides the user with fitness activity report and in the future will give access to health and diet tips, new workout suggestions.
Suparna shared that Fastrack has big plans for this app in the future and aims to make it a part of consumers’ lifestyle by taking a holistic approach.
Fastrack Reflex Tunes caters to the smart audio accessories category which has become an integral part of youth’s lifestyle, from work to studies to gaming. Fastrack Reflex Tunes offers a range of products from over-the-head, behind-the-neck and truly wireless. The hearables are packed with great sound quality and extended battery life. They are compatible with Android and iOS, have bluetooth v5.0 and varying playtime range from 6 to 26 hours. The products will be available in 170-odd Fastrack stores across the country and on www.fastrack.in at a starting price of INR 1795.
Suparna maintained that Fastrack, with 50 million customers already, has always been the defining brand for aspirational and super demanding Indian youth. Since its inception in 2017, Fastrack’s sub brand Reflex wearables has also seen 2 million young Indians flaunting its bands. As per IDC report Fastrack Reflex was ranked No. 2 in the smart wearable category between the years 2017 to 2019, she added.
She informed that though the wearables category was still emerging in the country, and its contribution to the total revenues of Titan Company Ltd. was in single digit, still there is expectation of an exponential growth in the category in the next 2-3 years. Worldwide the category is growing at an explosive 50-60%, she said.
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