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Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!

“Behna ne bhai ki kalai se pyaar bandha hai, pyaar ke do taar se sansaar bandha hai, resham ki dorrie se, resham ki dorrie se, resham ki dorrie se sansaar bandha hai….” the ageless Bollywood song brings out the nostalgia in sisters and brothers each time they happen to listen to it. The song, and the feelings is generates, is all about the kalai, the dorrie and the profound sister-brother love.

As if taking a leaf from the song, and naming their own fledging label Kalaayi, two young undergraduate damsels from the city, one majoring in Economics and the other in Interior Designing, have come together in the run up to this year’s Rakshabandhan, which comes in an all pervading atmosphere of fear and anxiety, to make this symbol of profound love between a sister and brother safe, secure and enjoyable.

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

Rakhi entrepreneurs: Sakhi & Anushca

They have crafted a wide variety of elegant-looking home-made rakhis with properly sanitised materials in a safe and secure environment, all by themselves. A double-layer packed rakhi comes in a home-made ‘potli’ with ‘tilak’ and rice in it, delivered right at your doorstep. No hassles, no apprehensions.

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

Anushca Bindra, who was inspired to start this home venture by her mother, roped in her friend Sakshi Singla. Visibly excited to share her story with LifeInChadigarh.com student correspondent Sumeir Bhatia, Anushca (this is how she spells her name) informs, “We’ve collaborated with another home-grown label Mysa, which specialises in making handmade face masks, to sell our Rakhis alongside their own product in a wholesome Rakhi hamper.

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

“The designs are all original, and to be very honest, we’re just playing with our own creativity … haven’t really taken inspiration from anywhere. We’ve sold 140-odd Rakhis in the last ten days and hope to do good business in the home stretch. Each ‘potli’ with a rakhi, ‘tilak’ and ‘chaval’ comes at an affordable price of Rs 150.

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

“My friend Sakshi and me are the only two people who come in contact with the raw materials and the end products. We procure the beads and threads, carefully sanitise them and make it a point to wear gloves while making the rakhis. Other than that, the rakhis are packed in two layers, with the top layer meant to be discarded. We’ve been putting behind-the-scenes videos on Instagram oft-and-on, which I think does give the customers a sense of security and satisfaction,” she gushes.

The girls have also designed the logo for their label on their own and are doing the marketing mainly through Instagram and WhatsApp.

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

Continuing with her tale, Anushca says, “After my mother inspired me to start this business, I first made a rakhi for my brother. It appealed to us more than the commercially made ones. So I approached my friend, Sakshi, who is majoring in interior designing and we came up with ‘Kalaayi’.”

Tying The Resham Ki Dorrie™ Safely, Securely, Lovingly!, Lifeinchd

Anushca is an undergrad at Miranda House, majoring in Economics. “I’ve worked three internships and have concluded that I want to do something related to social entrepreneurship. Having worked for farmers in Sonepat, I believe that I’m cut out for being a part of an endeavour which aims to help sections of society,” she maintains, adding “I plan to do an MBA from Wharton Business School and then work with the World Bank (hopefully).”

Recollecting that she has been working businesses since she was just 10, she shares, “I involuntarily find entrepreneurial aspects to everything I come across. From selling brownies to nail-arts to forming art unions, I’ve done it all. It’s the jack of all trades characteristic of mine that enables me take up anything and everything.” 

Anushca and Sakshi can be reached on their Instagram page. Here’s the link.

https://instagram.com/kalaayi__?igshid=kk0mrkgw46ka

LifeInChandigarh.com  by APR Media House is an enjoyable digital reading startup, which keeps you abreast of the latest meaningful happenings of interest to large sections of folks in Chandigarh tricity, and expats from the region. It has been promoted by a public spirited senior journalist and media consultant with a view to encourage good quality and healthy journalism, a dire need of the times.

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