As the country’s leading consumer electronics brand, Sony India will continue to strengthen its premium brand position by launching new high quality, high technology products in the Indian market at the same time as in the European markets. The company claims to be on course to achieve its ambitious targets of registering a quantum jump in value growth during the current festive season (mid August to mid November) as compared to the previous year’s season by adding a strong line-up of new innovative and premium products across all categories and sugar coating it with attractive consumer and finance offers.
Sunil Nayyar, who steered Sony India’s sales pitch for eight years before returning in 2018 as its first Indian origin Managing Director after a brief stint in the US market, told LifeInChandigarh.com on the sidelines of a media interaction in Chandigarh on Monday that television sets continue to remain the mainstay of the company’s business in India, though it also has a strong presence in all other categories like home audio, personal audio and digital imaging.
Photo By : Life In Chandigarh
“We are undoubtedly the No. 1 player in the premium big screen size (55 inch to 75 inch) OLED and 4K television segment, which we pioneered. The range boasts of far superior picture quality, audio quality and overall consumer experience compared to the immediate competition, he asserted.
Nayyar claimed that Sony India also has a sizable presence in the 43 inch and 49 inch television segment, though it does not enjoy a dominant position in the popular 32 inch segment, vitiated by a prize war with newer entrants vying for a piece of the big pie. However growth in the big screen size and premium segment has already outstripped that in the popular segment, he informed.
“Though the overall market scenario has stressed the consumer electronics market as much as most of the other markets, we are confident that this has more to do with the market sentiment than any structural problem in the Indian economy. We are positioning ourselves strongly to take full advantage as soon the curve starts to once again move steadily upwards,” he added.
Nayyar shared that despite the low sentiment, the company looked set to achieve its target of achieving a 40% increase in the contribution of its premium products across all categories to its total revenues in the country in the next couple of years. Currently premium products contribute 25% to Sony India’s total revenues, he said.
“For this festive season, we have set a growth target of 100% in premium television segment, 15% in overall television business, 80% in digital imaging, 40% in soundbar, 50% in party speaker and 90% in headphones business over what we achieved in the previous year’s festive season,” Nayyar shared.
He claimed that among other premium Sony products across categories topping the sales charts are full frame mirror less cameras (which have become the choice for marriage shoots and top professional photographers in the country), Dolby Atmos soundbars and extra bass noise cancellation headphones.
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